Web Performance Optimization for Google Discover & Google News

The Core Web Vitals hold no secrets for our experts: let them help you boost your business!

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Focus on Core Web Vitals

The Core Web Vitals metrics, namely LCP, CLS, and INP, are taken into account in Google's ranking algorithm. Fixing them improves User Experience, ensuring a visibility boost in Google's search results pages (SERP) in the process.

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Ads and tracking

Our optimization methodology targets issues inherent to the publisher business model: ad banners, push notifications, tracking... We reduce the impact of these third-party tools while improving their effectiveness. RPMs increase, and so does your ad revenue!

Google News and Discover

In online publishing, visibility in Google News and Google Discover is an absolute priority. However, as we know, the ranking algorithms of these tools for publishers strongly value fast sites. Our uncompromising approach allows for sustainable alignment with best practices.

Premium Support

Among the 308 clients supported by Agence Web Performance since 2022, more than a third operate a content or news site. We have built solid expertise in supporting this type of client. Contact us now to discuss your issues and fix them!

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We master popular CMS & frameworks

3 ways to support website publishers

Rely on our web performance expertise to evolve your site.

Web performance audit

We analyze the strategic pages of your site (homepage, sections, articles...) to detect web performance weaknesses. For each identified issue, we provide you with actionable recommendations to be implemented by your development teams or provider.

Performance optimization

We work on your media site, whether it's on WordPress, Drupal, or any other CMS. We deploy fixes that improve Core Web Vitals across all your pages. A focus is placed on recurring issues, such as LCP for article thumbnail images or INP for ad content.

High-performance hosting

We host your site, keep your WordPress up to date, and continuously monitor its performance. This ensures a fast-loading site, even when articles become popular in Google Discover and your traffic spikes over short periods. Less stress and more traffic, in short.

Our levers of action

Here is an overview of the technical areas on which our specialists work to enhance the visibility of your content.

Ultra-fast loading of your articles

For a publisher featured in Google News or Discover, page loading speed is a decisive factor: it influences both eligibility for Google's featured surfaces and the retention of readers arriving at your articles from a news feed.

Our experts work on all static resources (scripts, stylesheets, illustration images, videos, and web fonts) to make them as lightweight and efficient as possible. Conversion to next-generation formats (WebP, AVIF), advanced compression, and fallback management are among the techniques systematically evaluated.

Prioritization of critical resources

On an editorial article, certain resources block rendering without being useful for the initial display. Our experts analyze the critical rendering path of your templates using the loading waterfall to precisely identify what delays the display of content to the reader.

We then work on the loading hierarchy: resources serving immediate display are prioritized, others are deferred. This intervention, which requires fine mastery of browser behavior, produces direct and measurable effects on Blocking Time and INP, two metrics particularly sensitive on pages with a high volume of advertising scripts.

Reading experience and usage signals

Google News and Discover take into account reader usage signals: time spent, interactions, return rate. Slow or unstable rendering, often triggered by excessive CPU load on the browser side, degrades these metrics even before the content is viewed.

Our interventions target the DOM architecture and the HTML structure of your editorial templates, leveraging native browser APIs. Result: smoother rendering, deeply improved Core Web Vitals, without reliance on third-party tools that could be overridden by an update.

Server stability and controlled TTFB

For a publisher, traffic spikes related to breaking news can cause server response times to drop at the worst possible moment. A high TTFB immediately penalizes LCP and can compromise featuring in Google surfaces. Our experts work on the infrastructure to ensure stable performance regardless of traffic volume.

Implementation of a static HTML cache, database optimization, object cache deployment, fine-tuning of server configuration, and implementation of Resource Hints adapted to your editorial templates: these are all levers activated based on precise diagnostics.

These publishers rely on our web performance expertise

Have a question?
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Consult the FAQ for more details on our solutions.

What CMS can you work with?

Our experts can intervene on any site with modifiable templates, particularly those built with PHP frameworks like Symfony and Laravel, or Headless CMS like Ghost. In fact, a large majority of our clients use WordPress and Drupal CMS, which are very popular among publishers.

We have developed a set of tools that allow us to significantly improve performance regardless of the theme, extensions/modules, and page builder used (Elementor, Divi, Beaver Builder, Gutenberg...).

Does improving performance help gain positions?

Yes: Google announced it, first on mobile then on Desktop in February 2022. The visibility boost in SERPs is, however, to be put into perspective: it is only one factor among the hundreds that influence search engine result rankings. Web performance remains relevant for maximizing your chances in terms of SEO.