Improving your online store's performance will boost your visibility, but also your conversion rates!
In e-commerce, speed has a major impact!
Several dozen e-commerce merchants have already trusted us to improve the loading times of their online stores, including a handful of pure players who are leaders in their B2B business segments (in fashion, sports equipment, and interior design).
When you want to sell products or services online, it is essential to offer a quality user experience. Without it, it is extremely difficult to turn visitors into leads, and leads into customers. This approach is all the more necessary as competition also improves, and user expectations increase year by year.
We can read on the excellent WPO Stats, which compiles web performance case studies, that half of the fastest mobile users convert 41% more (SportsShoes.com). Or that a significant improvement in the Speed Index can lead to a 94% increase in revenue (Rossignol.com). This motivates you to rely on an expert, doesn't it?
We master popular CMS & frameworks
4 ways to support e-commerce merchants
Rely on our web performance expertise to evolve your store towards the best web standards.
Web performance audit
Do you want to know the weaknesses and shortcomings of your e-commerce site in terms of web performance? We audit it and present you with dozens of operational recommendations to improve the speed of your strategic pages: homepage, listings, product pages, landing pages, cart, checkout...
Performance Optimization
Do you not have front-end development teams to implement our recommendations? We'll take care of it for you and optimize the speed of your entire PrestaShop, Shopify, or WooCommerce store. This will significantly improve Core Web Vitals, especially the LCP, CLS, and INP metrics.
High-performance hosting
Is your online store regularly slowed down, penalizing your users' experience and the management of your orders in the administration? Entrust us with the reins: with our top-notch managed, maintained, and monitored WordPress hosting offer, technology will never be a barrier to your growth again!
Technical support
Do your developers need to improve their skills in web performance issues? We offer to support them to guide their technical choices, present them with tools adapted to their problems, and prioritize projects in the roadmap. All in a fun and educational way.
Our levers of action
Every second gained in your store's loading time translates into a measurable impact on your conversions. Here's how our experts concretely intervene to speed up your site and secure your revenue.
Product pages that convert from the first byte
A visitor who waits is a buyer who leaves. On an e-commerce site, loading performance directly impacts the conversion rate, average order value, and acquisition cost: a slow page increases the Google Ads CPC while degrading the conversion rate. Our experts treat this trio as a single business issue.
We work on all the resources that slow down your pages (product images, recommendation scripts, marketing pixels, style sheets) using a proven methodology: lightening, sequencing, and modernizing formats. The result is an optimized LCP that benefits both natural referencing and the shopping experience.
Large catalogs and preserved performance
Stores with a high volume of SKUs are particularly exposed to progressive performance degradation: script accumulation, overloaded DOM, multiple requests to third-party APIs. What automatic tools don't detect, our experts identify through manual analysis of the critical rendering path.
We act on the resource loading sequence specific to your templates (product sheets, category pages, purchase funnel), so that each step of the customer journey displays without friction. Controlled Blocking Time also means an improved INP: clicks on "Add to Cart" respond instantly, without perceptible hiccups.
Smooth navigation from catalog to checkout
On an e-commerce journey, every micro-friction (visual shift during loading, delayed response to a filter, slow scrolling) erodes buyer confidence and increases the risk of abandonment. These instabilities are directly linked to how the browser calculates and repaints your page displays.
Our experts work on the deep structure of your templates (DOM organization, event management, browser API utilization) to eliminate these frictions at the source. The gains achieved are stable over time and independent of your e-commerce platform updates.
Full availability during peak loads
Sales, Black Friday, promotional campaigns: the times when your traffic explodes are precisely when you cannot afford a failure. A saturated server means a soaring TTFB, pages that no longer display... and revenue evaporating hour by hour. Our experts secure your infrastructure before the problem occurs.
We implement a static HTML cache sized to absorb load increases, coupled with the optimization of your databases and the deployment of a high-performance object cache. The server configuration is finely tuned, and targeted Resource Hints ensure that your strategic pages display first, even under pressure.
You have a question?
We have the answer!
Consult the FAQ for more details on our solutions.
We support clients regardless of their CMS: PrestaShop, Magento, Shopify, Salesforce Commerce Cloud, and WooCommerce (via WordPress). However, for platforms built with React and other JavaScript frameworks, we are unable to offer optimizations as the stack is too specific: in such cases, an audit is recommended, during which recommendations are passed on to the development teams.
It depends on the maturity of your development teams. If the tools and stack are perfectly mastered, an audit is fully justified. If not, we recommend relying on our experience for us to perform the identified optimizations on your online store ourselves.