A soothing new visual and technical identity
About Ève Masselaert
Ève Masselaert is an independent hypnotherapist based in Reims, specializing in Ericksonian Hypnosis and New Hypnosis. She supports her patients with gentleness and kindness on various themes such as stress management, smoking cessation, weight loss, or grief, through active and personalized therapy.
Why contact us
To launch and develop her business, Ève needed a professional online presence capable of reflecting the atmosphere of her Reims practice. She entrusted us with the complete creation of her brand identity, including the design of her logo, her visual identity from A to Z, as well as the creation of a website designed for patient acquisition.
Goals and key features
Above all, the site needed to inspire confidence and clearly present her therapeutic approach to inform visitors. We had specific needs to integrate: a testimonials system for patient reassurance, as well as a high-performing blog section allowing for the publication of numerous articles to optimize the natural referencing (SEO) of her business in the Reims region.
Challenges and Constraints
The main challenge was to translate the world of hypnotherapy through design. We therefore opted for pastel colors evoking gentleness and calm. Technically, the site needed to be structured with a component-based approach to offer her an intuitive back-office, guaranteeing her complete autonomy in publishing her content and evolving her pages.
Project Stages
Brand Identity Creation
The first step was to define the practitioner's visual identity. We created a custom logo and developed a complete graphic charter, focusing on pastel tones, to lay the foundation for reassuring and professional visual communication.
Mockups in Figma
We then designed the website mockups on Figma using a component-based approach. This phase allowed us to structure the information architecture smoothly, strategically highlighting the presentation of the therapeutic approach, the testimonials blocks, and the blog content silos.
Gutenberg and GenerateBlocks Integration
Once the mockups were approved, we proceeded with the technical integration under WordPress using the native Gutenberg editor coupled with GenerateBlocks. This technological choice guarantees lightweight code, optimal performance, and a perfect semantic structure to support Ève's SEO strategy, while offering her an extremely flexible content management interface.
Technical Stack
Adobe Illustrator
The world's leading vector editing tool, suitable for creating high-definition logos and identities.
Figma
The collaborative design tool, designed to create modern, fluid, and intuitive interfaces.
GeneratePress
One of the most popular WordPress themes in the official directory, praised for its performance and flexibility.
WordPress
The world's leading CMS, powering approximately 40% of websites thanks to its excellent flexibility.
GenerateBlocks
The performance-oriented Gutenberg block library, ideal for integrating advanced designs with lightness.
GeneratePerf
The companion plugin for GeneratePress developed in-house by us, ensuring optimal performance.
Gutenberg
WordPress's native editor, offering the capabilities of a paid page builder within the CMS interface.
OVHCloud
The #1 French host, whose infrastructure ensures optimal availability and response times in France.
The results in numbers
The new site displays solid technical performance, both on desktop and mobile.
1.4s
Largest Contentful Paint (LCP)
0
Cumulative Layout Shift (CLS)
50ms
Interaction to Next Paint (INP)
95%
Site page indexing
Our quality-oriented approach allowed the site to be quickly visible in Google search results pages for keywords such as "Ève Masselaert" and "hypnose reims", leading to regular bookings via the implemented appointment booking tool.
She testifies
Very good experience, responsive and professional agency, a result beyond my expectations, it's more than perfect! Thank you again!
The rest and end in images
